Sephora has named Xia Ding, a former JD.com fashion executive, the newest managing director of Greater China, effective immediately.

Ding will be based in Shanghai and will report directly to Sephora’s Asia president, Alia Gogi.

Ding fills the spot left by Maggie Chan, who left the company in January. Gogi served as the interim managing director from January to April.

At Sephora, Ding will be responsible for the company’s “strategic vision, direction and growth” across mainland China and Hong Kong, where Sephora has 350 stores combined.

“I am confident that her [Ding’s] skills set, knowledge of brick-and-mortar retail, expertise in digital and e-commerce, as well as her proven track record in building and sustaining profitable business will take Sephora Greater China into its next phase of growth and success,” Gogi said of the appointment.

“I am thrilled to join Sephora at a time where the prestige beauty market in China is at the cusp of its next phase of growth,” Ding said. “Sephora’s allure lies in its powerful curation capabilities, strong culture anchored in purpose and diversity, equity and inclusion, and an incredible ability to offer beauty enthusiasts an ever-evolving retail experience,” Ding added.

Ding is a familiar face in the local fashion scene, having served as the president of JD Fashion from 2017 to 2019. After JD.com, Ding spent five years at Nike as the vice president and general manager of e-commerce for Asia Pacific and Latin America.

Before JD.com, Ding spent several years at Nielsen in China as the president of retail service. Before that, she spent two decades at HanesBrands Inc., where she was heavily involved in corporate strategy and led its expansion into China.

Ding studied chemistry at Nanjing University before earning a master’s degree in business administration from Wake Forest University.