Chinese tech company Huawei unveiled on Wednesday a new software brand for intelligent driving, marking its latest push to become a major player in the electric vehicle industry.
The new brand Qiankun, symbolising a combination of heaven and the Kunlun Mountains, plans to provide self-driving systems involving the driving chassis, audio and driver’s seat, Jin Yuzhi, CEO of Huawei’s Intelligent Automotive Solution (IAS) business unit, said during an event ahead of the Beijing auto show.

“2024 will be the first year for mass commercialisation of smart driving and the cumulative number of cars on road equipped with the Huawei self-driving system will top 500,000 by the year-end,” Jin said.

The Shenzhen-based tech conglomerate launched its smart car unit in 2019 with the aim that it could become the equivalent of German automotive supplier Bosch of the intelligent EV era and supply software and components to partners.

Huawei said in November that the unit would be spun off into a new company which will receive the unit’s core technologies and resources and take investment from partners such as automaker Changan Auto.