TAT and Thai AirAsia hosted a networking dinner for 100+ KOLs from China and Singapore, promoting Thailand’s tourism through curated cultural itineraries and social media engagement.
On 8 October 2024, Bangkok served as the vibrant backdrop for the “Your Stories Never End Networking Dinner.” This event, hosted by Mr. Nithee Seeprae, Deputy Governor for Marketing Communications at the Tourism Authority of Thailand (TAT), and Mr. Krid Pattanasan, Head of Government Relations at Thai AirAsia, brought together over 100 Key Opinion Leaders (KOLs) from China and Singapore.
The event drew KOLs with a combined follower base exceeding one million. These influencers embarked on tailor-made itineraries designed to showcase the richness of Thailand’s culture, cuisine, and natural beauty. This initiative aligned with TAT’s communication concept, “Amazing Thailand, Your Stories Never End,” underscoring the country’s unique attractions.
The primary goal was to invigorate Thailand’s tourism towards the year’s end. By facilitating this event, TAT aimed to leverage the broad reach of these KOLs. The content shared by these influencers across various online platforms was expected to captivate and attract potential tourists, further spreading the message of Thailand’s allure globally.
Source : TAT and AirAsia hosted welcome dinner for KOLs from China and Singapore
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